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Domino
Buzz marketing for New Line Cinema |
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| CLIENT: |
Cambria |
| PRODUCT: |
Cambria Quartz Countertops |
CHALLENGE:
To get homeowners to visit cambriausa.com to find a local Cambria quartz countertop dealer.
 SOLUTION:
We worked with a local radio station to create a sweepstakes and endorsement campaign. The
morning disc jockey on the station endorsed the product and had her own kitchen remodeled with
Cambria products. The remodel of her home was featured on the station's web site with before
and after photographs. Through a web site promotion and a series of events at local retailers,
consumers had the opportunity to register a complete Cambria makeover for their own kitchen.
RESULT:
The successful campaign has lead Cambria to execute further promotions with EMG and the radio station.
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