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Domino
Buzz marketing for New Line Cinema |
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| CLIENT: |
Rubio's Fresh Mexican Grill |
| PRODUCT: |
California locations |
CHALLENGE:
Increase awareness and traffic to Rubio's Baja Grill locations in November with a fresh new campaign that
would not get lost in the busy holiday season.
 SOLUTION:
We created a consumer friendly GWP/sweepstakes campaign to drive consumers to Rubio's Fresh Mexican Grill
for a chance to win fabulous prizes.
Customers were encouraged to go to Rubio's Fresh Mexican Grill and with their purchase they received a Rubio's
game card (scratchers). Each scratcher featured either a discount or free item towards the next purchase at
Rubio's or some very valuable prizes! Prizes included: DVD Players, Free Movie Rental Cards, Harlem Globetrotter
tickets, Music CD's and a grand prize a 7 day cruise to the Mexican Riviera. We promoted the event with a four
week radio and internet campaign.
Additional elements included static door clings and easel back counter cards displayed at each location and at
store windows.
RESULT:
There was a huge demand for the scratcher game piece. Same month sales for the stores in the promotional area
increased anywhere from 3% to 5% which translated into approximately 3,000 new customers.
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