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Domino
Buzz marketing for New Line Cinema |
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| CLIENT: |
Anheuser Busch |
| PRODUCT: |
Bud, Bud Light, Select, Michelob Ultra. Bacardi |
CHALLENGE:
Anheuser Busch wanted to associate their family of products and get exclusive or at least priority pouring
rights at pre-existing music events in a grass roots marketing effort. The target was men 21 - 34.
 SOLUTION:
Matched Anheuser Busch up with Chicago's signature two day summer concert, Block Party. Anheuser Busch
purchased the title sponsor and the exclusive beer on-site. The concert tickets listed Anheuser Busch
as the Title sponsor and we created custom for the main stage as well other areas throughout the venue.
Anheuser Busch was also included in all radio advertising as the title sponsor.
RESULT:
Huge exposure for the brand at this sold-out event. Anheuser Busch sold a record 300.5 barrels of
their product line over 2 day period. We are currently working with Anheuser Busch on several additional
concert opportunities.
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