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Domino
Buzz marketing for New Line Cinema |
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| CLIENT: |
Tide/Downy, McDonald's, Schnucks, Capri Sun, Skippy, R&F Pasta, M&M Mars |
| PRODUCT: |
KSHE 95's 12th Annual 3 on 3 Soccer Challenge |
CHALLENGE:
Our challenge was to creatively and effectively brand these products or businesses in the minds of the players,
parents, and spectators at the soccer event. In addition, we were asked to create on-premise promotions for some
of these clients through in-store redemption and sweepstakes programs to drive products through.
 SOLUTION:
We were able to create turnkey, high profile in-store programs for some of these clients in addition to
promotional event elements. Consumers were driven to Schnucks grocery stores to enter to win grand prizes
and send in entry forms and receipts for consumer premiums.
At the event, all sponsors were given tents and sampling opportunities. In addition, player goody bags were
distributed with premiums from each of the sponsors. Logo inclusion was given to each of the sponsors on
tournament t-shirts as well as printed materials.
RESULT:
This year's event drew a record team attendance at nearly 300 teams. Because of this, our sponsors
experienced a heavy turnout at their booths from family, friends and other spectators. Only a few months
have passed since the event and already, we have booked sponsors for next year's tornament.
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