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Domino
Buzz marketing for New Line Cinema |
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| CLIENT: |
The Style Network |
| PRODUCT: |
Hot Spot - Hollywood Roosevelt Hotel |
CHALLENGE:
The Style Network charged Emmis Marketing Group with driving awareness and tune-in for the debut
screening of it's new anthology series, "Hot Spot - The Hollywood Roosevelt Hotel" through a top
ten market radio promotion. Markets - LA, New York, Miami, Boston, Detroit, Atlanta, Philadelphia,
Pittsburgh, Cleveland and Washington DC.
 SOLUTION:
Designed and managed a comprehensive promotional campaign utilizing on-air/on-line contesting,
banner advertising and a grand prize trip. Daily winners received a gift basket filled with "Hot"
new products. Some of the items included were Olympus camera, CK sunglasses and Too Faced cosmetics.
Daily winners were then qualified for the grand prize of a trip for two to The Hollywood Roosevelt
Hotel in Southern California.
RESULT:
The Style Network was extremely pleased with the amount of on air and online exposure generated by
this campaign. Ratings in their key markets meet or exceeded the networks expectations. EMG was then
given two assignments for their sister network, E! Entertainment TV.
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