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Domino
Buzz marketing for New Line Cinema |
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| CLIENT: |
Coca Cola |
| PRODUCT: |
Coca Cola Classic |
CHALLENGE:
Create 2-market convenience store program for major account. Secure incremental display space for Coke brand for 2-month period.
 SOLUTION:
- Secured major prize for sweepstakes giveaway: Harley-Davidson motorcycle (one for each market).
- Created in-store merchandising program with large, colorful POS placed in key area in convenience store.
- Utilized radio to drive traffic to store for registration and live radio remotes for incremental sweepstakes entries.
- Harley-Davidson motorcycle was displayed at each live radio remote to generate excitement and awareness for program.
- Sweepstakes culminated with prize giveaway at selected c-store location.
- Provided turn-key program for key account (all POS, consumer offer management, sweepstakes prizes, etc secured by EMG Austin).
- Details of the program were promoted on radio station websites.
- Used in-store Muzak to promote consumer participation.
RESULT:
- Exceeded sales lift goal.
- Secured 8 weeks incremental display for Coca Cola.
- Increased traffic for c-store account.
- Received over 800 sweepstake entries.
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