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Domino
Buzz marketing for New Line Cinema |
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| CLIENT: |
Digiorno Pizza, Slackers CD & Games, US Army, Miller, Chevy's Fresh Mex |
| PRODUCT: |
2nd Annual KHITS 96 World Washers Championship |
CHALLENGE:
Our challenge was to creatively and effectively brand these products or businesses in the minds of
the players, parents, and spectators at the soccer event. In addition, we were asked to create
on-premise promotions for some of these clients through in-store redemption and sweepstakes programs
to drive products through.
 SOLUTION:
We were able to create turnkey, high profile in-store programs for some of these clients in addition
to promotional event elements. Consumers were driven to Schnucks grocery stores to enter to win
grand prizes and send in entry forms and receipts for consumer premiums.
At the event, all sponsors were given tents and sampling opportunities. In addition, player
goody bags were distributed with premiums from each of the sponsors. Logo inclusion was given to
each of the sponsors on tournament t-shirts as well as printed materials.
RESULT:
One of our greatest achievements this year was receiving media coverage (outside of our radio
stations). In addition to a full two-page spread in a local entertainment magazine, we also received
coverage and announcements leading up to the event in a number of area newspapers. Clients were
pleased with the exposure they received at the event. This year more than last, participants brought
cheering sections, family members and of course, their friends! This event has proven extremely
popular and will likely continue for many years to come.
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