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Domino
Buzz marketing for New Line Cinema |
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| CLIENT: |
Nestle Waters |
| PRODUCT: |
OZARKA Natural Spring Water |
CHALLENGE:
Secure incremental display space inside area convenience store. Build strong relationship between
Ozarka and retailer District Manager. Continue to build brand image in the Austin market.
 SOLUTION:
The Emmis Marketing Group created a 3-month market-wide program inside the convenience store,
where consumers could visit the Ozarka POS and register-to-win the 'Best Seat in the House'
promotion for a chance to sit on-stage at KGSR's Blues on the Green. Ozarka was featured in
over 100 :60 commercials driving consumers to the convenience store to register. Winning
consumers were provided with luxury seating on-stage and received a $300 gift certificate to
the cross-promotional furniture retailer who provides the on-stage seating. Ozarka was also
the featured water on-site at Blues on the Green and sold hundreds of cases of water throughout
the 6-show music series. Ozarka was also highlighted in the promotional announcements for
Blues on the Green as a Title Sponsor of the event.
RESULT:
Ozarka received a significant lift in sales as a result of the program.
Ozarka and EMG have placed additional programs inside the retail account as a result of the
successful Blues on the Green campaign.
EMG is working to place other programs for Nestle Waters.
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