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Domino
Buzz marketing for New Line Cinema |
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| CLIENT: |
Reckitt Benckiser |
| PRODUCT: |
Veet Hair Removal |
CHALLENGE:
- Secure shelf space for new mousse product.
- Gain incremental end-cap display space for all Veet Hair Removal products.
 SOLUTION:
- Created in-store merchandising program (2-week display secured) to create
excitement for key account consumers: consumers were directed to Veet end-cap
displays to register to win "Summer Spa Package"; each winner received $100 gift
certificate to area spa and $25 gift certificate to area bathing suit retailer
(one winner per store - total 110 stores).
- Utilized radio to drive traffic to key account and encourage participation
in consumer offer.
- Secured in-store demos for product sampling and demonstration (new mousse
product).
- Provided turn-key program for key account (all POS, consumer offer management,
sweepstakes prizes, etc secured by EMG Austin).
- Downloadable Veet coupons were available on radio station website for
redemption at key account.
RESULT:
- 110% lift in sales for Veet products.
- Received over 500 sweepstake entries.
- Most successful sell-in for Veet to date.
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