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| CLIENT: |
ADVANTAGE Health Solutions |
CHALLENGE:
ADVANTAGE Health Solutions was seeking to gain awareness as a relatively new corporate
citizen in Indianapolis and, simultaneously, boost public awareness for some of its
non-profit partners. ADVANTAGE teamed up with Emmis Community Outreach to emerge as a
leader in beneficial community partnerships from the beginning of its operations in Indianapolis.
 SOLUTION:
Emmis Community Outreach knew that its annual SkyConcert event could accomplish these
goals for ADVANTAGE Health Solutions in a big way! Emmis closely aligned ADVANTAGE with
one of the largest events in Indiana, SkyConcert, a Labor Day festival culminating with
a choreographed fireworks show set to music. For more than two months, ADVANTAGE was
included in all of the media coverage for SkyConcert — radio, television, print media,
event guides, in addition to having a prominent presence at the event which gathered over
400,000 people in downtown Indianapolis.
In conjunction with SkyConcert, ADVANTAGE partnered with HANK FM to impact the Indianapolis
community through the "Stuff the Bus for Teacher's Treasures" event. Wank and O'Brien,
HANK FM radio personalities, broadcasted live from a bus parked at ADVANTAGE Health
Solutions where they accepted donated school supplies for Teachers' Treasures, a local
non-profit organization that helps teachers equip their classrooms with necessary materials.
ADVANTAGE's involvement with "Stuff the Bus" was highlighted on the air during the six weeks
leading up to SkyConcert. Emmis Community Outreach also made it possible for ADVANTAGE to
display its dedication to the Indianapolis community by sponsoring a silent auction
benefiting a local nonprofit of their choice.
RESULT:
Emmis Community Outreach is proud to have created this partnership between ADVANTAGE Health
Solutions and local nonprofit organizations. In total, ADVANTAGE was featured in 525 recorded
and 400 live promotional announcements over five Indiana radio stations, in addition to the
print, television, and on-location support. Through Emmis Community Outreach, ADVANTAGE was
able to become a familiar name in Indianapolis and become a leader in community involvement.
Emmis Community Outreach looks forward to helping ADVANTAGE Health Solutions in the future to
maintain its status as a positive household name.
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