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CHALLENGE:
To impact local community in a unique, memorable, and experiential way while building
brand loyalty.
 SOLUTION:
HOT 97 encourages young adults to volunteer 4 hours of their time to provide community
service at a HOT 97 hosted park clean up, compost, or tree planting event in lieu of one
ticket to a special Boost Mobile thank you concert.
RESULT:
Our execution drove over 16,000 youth to get involved with their community (the goal was
10,000). Our call to action was stonger due to jock relationship with listeners. Huge
article in R&R.
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