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| CLIENT: |
Los Angeles Unified School District / Subway; Power 106 |
CHALLENGE:
The Los Angeles Unified School District wanted to improve student attendance in the district's
middle and high schools. Emmis Community Outreach sought a partnership with Subway to help LAUSD
to create the "Count Me In" campaign.
 SOLUTION:
In order to raise student attendance two percentage points, LAUSD, Subway, and Power 106 worked
together to create the Count Me In attendance program complete with incentives to reward students
for school attendance. Over the course of the semester, schools within the district competed to
have the highest increase in attendance. At the end of the school year, the school with the
greatest increase in attendance won a special performance at the school by an artist played on
Power 106.
RESULT:
Emmis Community Outreach keeps education as a high priority; we were happy to be a part of a
campaign designed to increase student learning, graduation rates, and to prepare students for
a positive future. We look forward to continuing this partnership with the Los Angeles Unified
School District and Subway to maintain higher student attendance.
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