Cause Marketing:
Cause marketing is a partnership between a for-profit company and a nonprofit organization that increases the company's sales while raising money and visibility for the cause.
Cause marketing can happen in a variety of ways. Cause marketing partnerships strategically benefit all parties involved by aligning the business and nonprofit brands and communicating the partnership to consumers. Consumers get involved through the purchase of co-branded products or services generating a donation to the nonprofit.
According to recent studies, 88% of Americans think that companies should do more to communicate about their community involvement.
The majority of Americans (87%) would switch to a brand associated with a cause, price and quality being equal. Source 2007 Cone Cause Evolution and Environmental Study
Americans want to hear more from companies about how they are making a difference in our local communities and around the globe.
Enter Community Outreach.
Community Outreach helps build these partnerships, design the campaigns and executive the marketing elements necessary to drive consumer involvement with the cause and the campaign.
Emmis is in the business of designing and executing comprehensive communications plans that engage consumers using an extensive variety of media and non-media platforms.
Community Outreach delivers results on behalf on the company and nonprofit while enabling community change.
|
 |
|
|
|
|
|
|
|
|
 |
Advantage SkyConcert
Emmis Community Outreach knew that its annual SkyConcert could accomplish
goals for ADVANTAGE Health Solutions in a big way!...
read more.
|
|
|
 |
National City Bank
Emmis and National City Bank created an event that painted the city pink for October,
National Breast Cancer Awareness month...
read more.
|
|
|
|
|
|
|
|
|
|
|
 |
Roche Diagnostics
In partnership to promote math, Emmis Community Outreach created the "Math Matters" campaign
that targeted students and their...
read more.
|
|
|
|
|
|
|
|
|
|
|
|
|
