Buzz marketing (Word of Mouth Marketing):
A viral marketing technique that attempts to make each encounter with a consumer appear to be a unique,
spontaneous personal exchange of information instead of a calculated marketing pitch choreographed by a professional advertiser.
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New Line Cinema
An integrated marketing program was utilized to promote the release of Domino
in New York and Los Angeles. The radio stations used...
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Kia North America
We chose radio as our event/ broadcast vehicle for this program. EMG
contacted radio stations in each market and asked them to...
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