Event Marketing:
More and more companies are interested in event marketing today. Event marketing can be anything
from sponsorship of local fairs and festivals to regional and national sponsorships of major concert,
automotive and lifestyle events. The common factor of all activities is that they provide experiences
and stimulate all senses. The core of event marketing is the possibility to give the consumer
positive experiences in connection with the company or product.
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Anheuser Busch
Matched Anheuser Busch up with Chicago's signature two day summer concert,
Block Party. Anheuser Busch purchased the title...
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Digital Life
An integrated marketing program was utilized to promote the second annual
Digital Life Consumer Technology & Entertainment Event...
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Hyundai Motors
Hyundai and the Emmis Marketing Group created a 6-week promotional
campaign that included a heavy radio presence and on-site...
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