Social Marketing:
Social marketing is the practice of using marketing techniques and platforms to influence a consumer to voluntarily change behavior.
Government entities have a need to deliver programs and services as well as encourage consumers to voluntarily change behavior for the benefit of the consumer and the community.
Community Outreach works with numerous governmental entities to create social marketing campaigns that engage and educate key audiences.
These social marketing campaigns include messages like, "Don't Drink and Drive," "Click it or Ticket," "Please Recycle" and "Register to Vote" to name a few.
Emmis Community Outreach has developed an expertise in creating effective social marketing campaigns that utilize a variety of media platforms and marketing techniques that reach consumers where they live, work and play with compelling messages that stress behavior change.
Through Community Outreach, government entities have access to leading social marketing strategies and ideas that help consumers to become more informed, involved citizens.
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Green Flag Sweepstakes
In partnership with GasAmerica locations, EPIC and 97.1 HANK FM designed a
"text to win" promotion providing listeners...
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Smoke Free Indy
In this program, Emmis Community Outreach worked on behalf of Smoke Free Indy
to gain public support for a clean indoor air...
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GEO Foundation & WIBC
The Greater Educational Opportunities (GEO) Foundation began its work in Indianapolis as an
advocate of parent involvement in public...
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NYC Condom
A multi-station, multi-platform campaign that included feature pages on www.hot97.com & www.987kissfm.com,
along with email...
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e-cycle St. Louis
Through the use of a broadcast radio campaign, as well as a variety of non-traditional marketing techniques,
e-cycle and Emmis...
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