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| CLIENT: |
Citigroup/Smith Barney and Junior Achievement |
CHALLENGE:
Smith Barney, a subsidiary of Citigroup, has a vested interest in teaching young people
how to manage and plan their finances. Emmis Community Outreach envisioned a beneficial
pairing with Junior Achievement, a nonprofit organization. Junior Achievement works
directly with schools to provide financial literacy materials and information to students.
 SOLUTION:
Emmis Community Outreach worked to bring the two together and meet the objectives of both
organizations. The solution was conducting a financial literacy public outreach campaign
using its local radio stations.
RESULT:
Through this educational public outreach campaign, Citigroup and Junior Achievement were
investing in the education of the community and future investors. Citigroup Foundation
supported a campaign designed for Junior Achievement which highlighted the importance of
financial literacy and Smith Barney's commitment to the community. The on-air messages
featured tips regarding financial literacy and promoted Smith Barney's involvement with
Junior Achievement events and programs. Emmis Community Outreach takes pride in creating
partnerships that help community members stay informed of important issues and service
providers.
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