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| CLIENT: |
Verizon Foundation, Indiana Literacy Foundation & Network Indiana |
CHALLENGE:
Verizon Foundation supports a variety of literacy efforts nationally and throughout Indiana. The
Indiana Literacy Foundation is a statewide nonprofit organization that supports volunteer driven
literacy efforts in every corner of the state. Working together, Verizon Foundation and the
Indiana Literacy Foundation partnered with Emmis Community Outreach to build a statewide campaign
to recruit literacy tutors and to encourage adults to continue improving their literacy skills.
SOLUTION:
Emmis Community Outreach created the campaign concept and materials to support the joint goal of
Verizon Foundation and the Indiana Literacy foundation. As the campaign unfolded, the Indiana
Literacy foundation recorded an increase in the volume of calls to become tutors and requesting
information about volunteer literacy programs across the state. One person at a time, this
campaign helped connect learners and tutors, raising literacy rates and the quality of life in
Indiana.
RESULT:
Emmis Community Outreach continues to be aware of the literacy needs in Indiana and is actively
working to be a part of the solution.
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