Strategic Philanthropy:
Companies and foundations are thinking strategically about their philanthropy. Aligning both business and giving decisions with philanthropic efforts enables maximum return on both business and philanthropic investments while yielding greater visibility for companies, foundations and nonprofit organizations.
For Companies
Strategic philanthropy for a business may mean aligning charitable activities around a cause that reinforces business objectives. For example, a publishing company supporting literacy programs or a grocery store supporting a local food pantry.
Many companies are growing their strategic philanthropy through:
- aligning corporate giving with business expertise
- engaging employees to leverage intellectual capital
- utilizing communication and marketing strategies to share citizenship activities with key stakeholders
Community Outreach uses an array of communications strategies based on clients’ needs to activate a company’s philanthropy and engage key stakeholders. Partnerships with Community Outreach enable both the company and the nonprofit to gain valuable return on investment.
Utilizing Emmis' comprehensive marketing approach and extensive media platforms, Community Outreach allows businesses to gain credibility while strategically enabling nonprofits to gain exposure in the media.
For Foundations
The same is true with Foundations where strategic philanthropy may mean making grants that cause systemic change or enable a nonprofit to grow more efficiently fulfilling its mission. Grants of this type propel the Foundation's impact forward ensuring the Foundation achieves its mission by dramatically and strategically influencing the community.
Community Outreach can further the impact of strategic community partnerships through communications plans that ensure key stakeholders are aware and engaged. Whether tackling high school dropout rates, recycling or participation in the arts; a key ingredient to community change is mobilizing the community.
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Junior Achievement
Junior Achievement, Smith Barney and Emmis Community Outreach worked together with the
Citigroup Foundation to secure...
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Inspiring Philanthropy
Emmis Community Outreach determined one way to educate the community of CICF's work and
resources was through a series...
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Joy's House
Understanding this is a delicate, but important issue, WIBC took the lead in creating
the comprehensive education campaign...
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Verizon Foundation
Emmis Community Outreach created the campaign concept and materials to support the joint goal of
Verizon Foundation and the...
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